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Leveraging Social Media for Business Growth.

May 18, 2024

In a world of viral trends and influencers, leveraging social media for business growth is paramount. Gone are the days when social media was just a place to catch up with friends and share cat memes with your family.

Social media has become a bustling marketplace where businesses of all shapes and sizes compete for customers, driving business growth and engagement like never before.

Letโ€™s explore how you can use social media to grow your business.

Understanding the Role of Social Media in Business Growth

As great as social media is for the general marketing of your business and your product, there is huge potential for developing your brand and engaging with your target audience.

By creating a community of people who love your brand, you’re not just selling a product; you’re fostering a sense of belonging. By engaging with your audience in an organic and genuine way, it allows your brand to influence in ways that traditional marketing canโ€™t.

A perfect example of authentic community engagement and brand building is White Fox Boutique.

White Fox Boutique has built a vibrant community on social media by embracing strategic partnerships with influencers. By taking a group of popular influencers to Coachella festival, White Fox Boutique brought their brand into the limelight.

This combined with exclusive offers, interactive content and behind the scene glimpses, they have built a community of loyal and engaged followers across their social media platforms.


Identifying Your Target Audience on Social Media

When it comes to using social media successfully for business growth, it is important to know your audience. Depending on whether you are trying to target young families, teenagers or pet lovers, it is important to understand your target demographic.

This will allow you to leverage your time efficiently to achieve results. There is no point spending hours creating TikTok videos if you are trying to target the older demographic who typically are not as tech savvy.

Use your social media analytics dashboards to understand who your audience are, their interests and behaviours and use this to help inform future content and strategy.

Tools such as HootSuite and Loomly have a range of free resources to help you grow your business on social media.


Choosing the Right Social Media for Business Growth

Once you have a good understanding of your target audience, it is time to choose the right social media platforms for your business.

Here is a quick breakdown of some of the most popular social media platforms and their demographics:

  • Facebook: Notably popular among older demographics, particularly those aged 30 and above. Its features, such as the news feed, photo/video sharing, messaging, events, and groups, cater to a wide range of interests and communication needs.
  • Instagram: Boasting a significant user base in the 18-34 age range, makes it a hotspot for visually-driven content and influencer marketing with its emphasis on image and video sharing, stories and direct messaging.
  • Twitter (X): With its real-time micro-blogging format, attracts users from various age groups but has a strong presence among those aged 18-49. It’s a go-to platform for news updates, trending topics, and engaging in conversations around a wide range of interests.
  • LinkedIn: The professional networking platform, predominantly used by professionals and job seekers. Its user base is concentrated in the 30-49 age range, with features like job postings, industry news, and groups facilitating networking and career development.
  • TikTok: Popular among younger demographics with its focus on short-form video content, challenges, duets, and trends, TikTok has become a breeding ground for viral sensations and cultural phenomena.

When it comes to selecting platforms for your business it is important to consider your target audience, your capacity for content creation and engagement, and your marketing objectives.

Once you have chosen your social media platforms,it is important to tailor the content and strategy to each platform. For example TikTok requires more reactive and trending content compared to LinkedIn which requires more informative and curated posts.

Developing a Social Media Strategy

When it comes to developing your social media strategy, it is important to set some clear goals.

Start simply by stating your goal of reaching 100 followers in a month’s time or 20 website click throughs in your first month. By setting these clear goals and objectives you can quickly see your return on investment and tailor your strategy further.

To make sure your social media is successful, it is important to stay consistent. Donโ€™t post once every 6 weeks. Create a content calendar and schedule posts in advance for consistency in building your community.

Creating Engaging Content

Sometimes it can be difficult to know where to start in coming up with content ideas that will resonate with your audience.

Creating good content involves understanding your audience and their needs, providing valuable and authentic information, utilising visual appeal, storytelling, and interactive elements to engage them, optimising for search engines, maintaining consistency in posting, monitoring performance, and staying updated with trends.

Encourage your audience to interact with your content by implementing exclusive giveaways, responding to your followers and sharing user generated content.

Measuring Success and Iterating Your Strategy

Tracking key metrics is essential to gauge the effectiveness of your efforts. From engagement rates and reach to conversion rates and ROI, monitoring these metrics provides valuable insights into the performance of your social media campaigns.

Fortunately, there are a plethora of tools available for social media analytics and reporting, ranging from built-in platform analytics to third-party software like Sprout Social, Hootsuite, and Google Analytics. These tools offer comprehensive dashboards and reports, allowing you to delve deep into your data and extract actionable insights.

By analysing trends, identifying strengths and weaknesses, and staying agile, you can refine your approach to better align with your objectives and optimise results.

Grow Your Business On Social Media Today

In today’s digitally-driven world, leveraging social media is not just a choice but a necessity for businesses aiming to thrive and grow. With billions of active users across various platforms, social media offers unparalleled opportunities to reach and engage with your target audience, build brand awareness, drive website traffic, and ultimately boost sales and revenue.

However, navigating the ever-evolving landscape of social media marketing can be daunting. That’s where we come in. At Wrift Digital, we specialise in crafting strategic and impactful social media strategies tailored to your unique business goals and audience demographics.

From putting together bespoke social media strategy, creating compelling content to analysing performance metrics, we are dedicated to maximising your online presence and driving tangible results.

Contact us for further assistance or some advice, and we will help you leverage social mermaid for business growth.

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