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Web Design Trends 2024 Roundup.

February 9, 2024

In the ever-evolving digital landscape, staying ahead of web design trends is crucial in helping you and your business stand out and drive results amidst the increasing rate of competition we are all experiencing. In this blog, we are going to provide you with insights into the latest web design trends and offer tips on how you can implement them.

As we dive into 2024, it’s time to start exploring the latest trends and tips on how you can help your website stand out and leave a lasting impression on your customers.


1. Dark Mode Design

Dark mode is a web design trend growing in popularity for a range of reasons. Most likely, whether you seek a visually appealing aesthetic, are aiming to be more energy-efficient or trying to reduce eye strain, these changes will allow your website users to navigate your website more comfortably and for longer. It’s a win-win.

Tip: When implementing dark mode, pay attention to contrast ratios and readability to ensure content remains legible in low-light environments. Consider offering users the option to toggle between light and dark modes based on their preferences.


“Dark mode can improve readability and reduce eye strain for users, particularly in low-light environments. By using lighter text on darker backgrounds, dark mode can enhance contrast and reduce glare, making it easier for users to read content for extended periods without experiencing visual fatigue.”

Taihg McDonagh, Expert Web Designer


2. Sustainable Design Practices:

Sustainability is at the forefront of every business in 2024. We can expect many more websites to prioritise eco-friendly web design practices such as optimising performance to reduce energy consumption and using renewable hosting solutions.

We use SiteGround for our hosting environment. SiteGround operates its platform on the top-tier Google cloud infrastructure, which relies on renewable energy sources to power its data centers. This ensures exceptional website speed, robust redundancy, and sustainability. Furthermore, SiteGround consistently optimises its server software to reduce client resource consumption, promoting eco-friendly hosting practices.

Check out our carbon footprint:

A screenshot of the carbon footprint of wriftdigital.com as a web design trends of 2024.

Find out more about our hosting here: wriftdigital.com/services/website-hosting/

Find out the environmental impact of your web page and get more carbon conscious tips here: shorturl.at/bcDHP

Tip: You can incorporate sustainability into your design process by optimising your images for faster loading times, reducing video sizes, and converting to dark mode. Consider partnering with eco-conscious hosting providers and offsetting your website’s carbon emissions through initiatives like tree planting or renewable energy projects.


3. Personalised User Experiences:

As users demand more personalised interactions online, website designers are leveraging data-driven insights to deliver tailored experiences that resonate with individual preferences and behaviours. Expect to see an emphasis on dynamic content, contextual messaging, and personalised recommendations to enhance user engagement and drive conversions.

An example of personalised content is Spotify’s new and popular feature Daylist. Daylist analyses your music listening pattern and suggests the perfect track on specific days at specific times, and gets updated between every sunrise and sunset. Again, it will be a highly specific playlist, which will be different for individuals.

A screenshot of Spotify showing a playlist as a web design trend for personalised content.

Tip: Utilise analytics tools and user tracking data to gain insights into user behaviour and preferences. Leverage this information to personalise content, recommendations, and calls to action based on each user’s unique interests and past interactions.


4: Rounded Corner Aesthetic:

Rounded corners have been a prominent web design trend for several years, offering a softer, more approachable aesthetic compared to sharp, angular designs. This design element has gained popularity for its ability to create a sense of warmth, friendliness, and modernity in website interfaces.

Moreover, rounded corners also contribute to improved user experience by reducing visual clutter and creating a more streamlined appearance. The absence of sharp edges can make content feel more inviting and less intimidating. Encouraging users to engage with the website and explore its offerings.

A screenshot of a web design trend showing rounded corners from a website designed by Wrift Digital.

Tip: Play around with the shape and style of your website buttons to enhance your site’s overall aesthetic.

In conclusion, 2024 has so many new and exciting web design trends. Here at Wrift Digital, we are always looking at how we can implement new and up-and-coming trends for your website. Ensuring it stays relevant and creates positive user journeys to help improve conversion rates and overall traffic to your website.

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